MANILA, PHILIPPINES – OCTOBER 28,
2016 – The Pokémon Company,
creators of one of the most popular entertainment properties in the world,
Niantic, Inc., innovative developer and publisher of ‘real world games’, and
Globe Telecom, the Philippines leading mobile brand, today have officially
announced a new partnership.
“Pokémon GO fever has certainly taken over majority of Filipinos’
digital lifestyle. From walks to ‘lure parties’ the take-up on the mobile game continues to grow. We
want to give our customers more reasons to enjoy the game, and the launch of
new PokéStops and Gyms is
just the start of our collaborative efforts,” says Globe Senior Advisor for
Consumer Business, Dan Horan.
Starting October 28, Pokémon GO
trainers will find that Globe retail locations and charging stations have
become PokéStops and Gyms in game, with more and more PokéStops sprouting
across the country. To help spread more Pokémon GO joy, Globe will be working with
its partners, namely Ayala malls, Puregold, Robinsons Malls and SM Supermalls.
With this, players will be able to see more of these markers on their Pokémon GO apps for more chances of catching Pokémon to expand their Pokédex.
Globe will also ensure its
customers have better accessibility to the app through different mobile offers.
On Globe Prepaid’s leading GoSURF50 mobile promo, customers will be able to
access Pokémon GO as one of the free apps within the bundle. Globe
customers can also download the free Pokémon GO promo on
the Globe Switch app. Included in the partnership are distribution rights to
Pokémon merchandise, including digital connectors, cool
gadgets and a selection of apparel that is perfect for the holiday season.
Globe held today the
first ever Pokémon festival in the Philippines during Halloween weekend. Free
and open to all, guests had a wonderful time meeting Pikachu, enjoying original
Pokémon screening, costume contests and many more family surprises. Pokémon GO
players also took part in walks and tours around BGC, Taguig.
To get updates on Globe and its latest events and offers just
visit the Globe official Facebook page at www.Facebook.com/GlobePH or @EnjoyGlobe on Twitter and Instagram.
#
# #
About
The Pokémon Company
The Pokémon Company
(President and Chief Executive Officer, Tsunekazu Ishihara) was established in
1998. Headquartered in Tokyo, The Pokémon Company’s operations span four key
areas: video game production and development, trading card game business
planning and promotion, licensing and quality control, and management of all official
outlets selling Pokémon-related merchandise in locations throughout Japan.
Upholding the brand through strict product evaluation and support for
licensees, it ensures that the role-playing world of Pokémon remains a fresh,
fun and exciting connective medium for players around the globe who enjoy
collecting and exchanging the unique characters, which have grown in number to
more than 700 since the release of the first video game in 1996.
About
Niantic, Inc.
Niantic,
Inc. builds mobile real-world experiences that foster fun, exploration,
discovery and social interaction. Originally incubated within Google, Niantic,
Inc., spun out in 2015, with investments from Google, The Pokémon Company and
Nintendo. The company’s immersive real-world mobile game Ingress has been
downloaded more than 15 million times and is played in more than 200 countries
and territories worldwide. Niantic, Inc., also developed and published Pokémon
GO, the real-world Pokémon game for iOS and Android mobile devices that was
downloaded more than 500 million times in its first two months. For more
information on Niantic, please visit www.nianticlabs.com.
About Globe Telecom
Globe Telecom is a leading full service telecommunications company in the
Philippines, serving the needs of consumers and businesses across an entire
suite of products and services including mobile, fixed, broadband, data
connections, internet and managed services. Its principals are Ayala
Corporation and Singtel who are acknowledged industry leaders in the country
and in the region. For more information, visit www.globe.com.ph. Follow Globe Telecom on Facebook at www.facebook.com/GlobePH as well as @EnjoyGlobe on Twitter and Instagram.
About CLICK!
Licensing Asia Inc.
CLICK! Licensing Asia Inc., (Chief Executive Officer, Marilu Magsaysay
Corpus) was established 18 years ago and is headquartered in Manila,
Philippines, is an appointed master licensee of Pokémon on Syndication,
Licensing and Merchandising. CLICK! represents world-class properties including
pre-school, entertainment, gaming, fashion and lifestyle brands. It has
established its prominence in the Asian market through its in-depth knowledge
of the licensing business and Asian culture. CLICK! values partnerships with
their licensees, retailers and Licensors, and recognizes them as an integral
component in reaching out to the market.
No comments:
Post a Comment